Personal Data Protection Policy


Respect for your privacy and the management, protection and security of your personal data is a priority for BTH Publications (BELBA M. & Co. G.P.). The Company has established this Data Protection Policy in order to inform those of who visit, or become our member, or subscribe to our Newsletter recipients list, or, in any other capacity, make use of the services of BTH Publications, or participate in promotions or other actions, or make use of social media of BTH Publications.

This Data Protection Policy includes:

  • Information on your Personal Data Controller
  • The type of data we collect about you and the collection methods
  • The purpose of collecting and processing your personal data and the legal basis for the processing
  • The security measures we take to protect your personal data
  • The retention period of your personal data
  • Your rights and the way you access them, as well as your choices regarding the collection and processing of your data


Your Personal Data Controller is the company BTH Publications, based in  Chalandri, 3 Riga Feraiou St, Postcode 15232.

The information we collect

Personal Data” means any information that may be used to identify a natural person. While browsing our website or BTH Publications Social Media, placing an order, opening your Account, registering with the recipients list of our Newsletters, participating in BTH Publications promotions, such as competitions, interaction with Social Media (e.g. comments, Likes, etc.) or otherwise, we collect various types of personal data about you, either directly from you, or from third parties, or data which we collect or create by our own means (including automated means).


If you are a visitor to our website, official social media accounts or create a member account:

Initially, through the contact form on our website and in order to serve any requests or clarification questions regarding BTH Publications and its products, you will be asked for your name and email address. When communicating with us on our Company’s social media (Facebook, Instagram, etc.) and with our customer service department, you provide us with your personal details such as your identity details, communication or transaction data, which we use on a case-by-case basis, solely for the purpose of serving your request.

In addition, while browsing the website, you may be prompted to submit your personal details in order to benefit from certain of our services/provisions. For example, when you give your consent to receive our Newsletter and news about our products or services, your email and gender will be requested.

In addition, when you create a personal account through our website, it is necessary to enter your full name and email address and a password. Using your personal account, you can create your wishlist for your favorite subjects and brands.

In the event that you are or become our subscriber, BTH Publications shall inform you that it wishes to process the data of its customers provided to us as part of a subscription or other transaction with us, for the purpose of direct marketing communication for related products or purposes. In particular, we will process your email and mobile phone number in order to send you emails, text, viber or other multimedia messages regarding new arrivals, market news, and other promotions, provided you do not object to receiving such marketing communications.

In these cases, where we have collected your email and/or mobile phone number in the context of our legitimate interest which is the promotion of our products, we may, using the above data, optimize your browsing experience and display ads related to your ad preferences on social networking websites.

If you are our visitor and you have also accepted Cookies, which record what you have seen on our website, we may send you an email to inform you about any news regarding your interests.

In these cases, you can request to opt-out of the communication by pressing the unsubscribe button in the email or, in any case, by contacting us.


Information concerning minors

Our website and services are not intended for use by minors under the age of 16. BTH Publications does not collect Personal Data of minors under the age of 15 without the consent of a parent or guardian.


Why do we use your Personal Data?

We use your data for the following purposes:

  • To contact you on issues related to the sale and promotion of our products to you.
  • To handle any complaints you may have.
  • To serve you as a Member by opening your Account with us.
  • To create, store and maintain a database with our clientele and analyze it.
  • To send you marketing communication via Newsletters, text messages or other multimedia (g. Viber), regarding news about our Company, products and promotions.
  • To analyze your behavior and understand your preferences.
  • To understand and analyze the results of our ads and promotions.
  • To satisfy your rights with respect to your personal information.

Other purposes: we may use your data in other ways. In this case, we will provide special notifications to inform you when we collect the data, and we will obtain your consent before processing, where required.

To realize these purposes, we will only collect and generally process data that is compatible with the purpose of the processing.

To whom do we transmit your personal data?

The personal data we collect may be transmitted to third parties. Specifically:

– Any competent supervisory, public or judicial authority, if required by the applicable legislative framework or by a court decision.

We do not disclose your personal data to third parties outside the European Union in countries where there is no appropriate data protection regime. However, in the event that such a data transfer is necessary, we will take all possible steps to ensure that your data is handled safely.

Your rights

Your rights under Regulation (EU2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) are as follows:

  • The right of access to your personal data we process
  • The right to rectify incomplete or inaccurate data held by BTH Publications
  • The right to the erasure of your personal data
  • The right to the restriction of data processing
  • The right to lodge a complaint with the Personal Data Protection Authority ( if you believe that your rights are being infringed in any way

Address: 1-3 Kifissias Avenue, Postcode 115 23, Athens, call center: +30 210 6475600, email:

Special Data Categories

We ask that you do not disclose your banking information and your sensitive personal data to us us via email. The processing of personal data of this category shall in no way serve the purposes of the processing as defined above.



Our website contains links to other websites. This personal data privacy statement does not apply to user access to other websites.

Please refer to the privacy policies of these websites for more information on how they handle your data.


Updating this policy

The last update to this policy was made on 1 March 2021.

Please note that this policy may change from time to time. If we decide to change our policy, we will notify you via notifications that will appear on our site.

If we decide to substantially differentiate the processing of your personal data, you will receive prior notification, or, where necessary, your consent will be requested prior to the implementation of the new policy.



For any questions or comments regarding our current policy, as well as our practices, please feel free to contact us at:

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