This summer, Tudor unveiled its very first pop-up boutique in Santorini, a strategic destination where the island’s Cycladic charm meets the brand’s contemporary ethos.
Located in the iconic town of Oia, and offering panoramic views over the Aegean Sea, the new pop-up boutique is the latest chapter in Tudor’s long-standing partnership with house Poniros, a renowned name in luxury retail. A key player in Santorini’s high-end watch and jewellery market, Poniros already operates three established boutiques across the island—two in Oia and the historic flagship in Fira.
Perched at the entrance of the pedestrian pathway that winds through Oia, the Tudor pop-up store in Santorini acts as a beacon, inviting visitors to explore the brand’s bold universe. Designed in Tudor’s timeless visual language, the boutique features an industrial-inspired interior enriched with refined finishes, capturing the authentic aesthetic found in the brand’s global flagships.
Inside, visitors will discover the full Tudor watch collection, including icons like the Black Bay and the Pelagos FXD, all showcased against the stunning backdrop of the Aegean. The boutique atmosphere, curated by George Poniros himself, offers an elevated retail experience marked by genuine hospitality, expert knowledge, and a service level that reflects the luxury Tudor stands for.
