With a prestigious event, held last week as part of SIHH, IWC celebrated the launch of its new collection: Pilot. The event was called “Come fly with us” and included performances by world-renowned music legends such as Patti Austin, Ronan Keating, Curtis Stigers, Eric Harland and Till Brönner. Accompanied by the Pepe Lienhard Big Band, the singers performed well-known jazz and swing pieces, while a group of 20 dancers from England took to the stage with a choreography inspired by the 1930s. Among the 800 guests attending the event were actors Hilary Swank, Christoph Waltz, Rosamund Pike and Scott Eastwood, along with Formula 1 drivers Lewis Hamilton and Nico Rosberg, and models Adriana Lima and Karolína Kurková. The CEO of IWC, Georges Kern, stated: “Many of us have cherished a common love of aircraft and aviation since our childhood years. IWC’s Pilot Watches convey this passion to the wrists of the people wearing them, and are particularly popular among watch lovers around the world.” Note that SIHH visitors had the opportunity to admire the Pilot collection watches at the manufacture’s booth, where an authentic Super Marine Spitfire aircraft had been placed, traveling from Manchester to Geneva especially for IWC.