In the most fitting way, the manufacture celebrated its 40th birthday: through an online auction which took place between September 8 and 23, in collaboration with the Antiquorum watch auction house. For the event, Maurice Lacroix created 40 unique pieces, which they then divided into four categories: “Iconic”, which pays tribute to the Masterpiece collection with unusual complications; “Innovation”, starring the sporty Pontos S Extreme with a case made of patented Powerlite® alloy; “Glamor”, focusing on the female audience with eight Masterpiece watches adorned with diamonds; And “Design”, dedicated to its 13 watches that have won, over the past 40 years, the Red Dot Design Award.
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