Chopard has made its way into e-commerce, launching its new website in the US which also functions as an online store. Although initially addressed only to the US audience, they soon aim on expanding it to other European electronic markets.
Friends of jewellery and Haute Horlogerie, as well as those unable to visit a physical location, can now find their favorite brand at us.chopard.com. At the same time, the site is designed to enhance the brand’s corporate identity even in markets were Chopard already has a physical presence.
At the time of this writing, there were about 650 product codes in their e-boutique, with emphasis on their stunning presentation.